B.A in Mass Communication

B.A in Mass Communication:

The Bachelor of Arts
degree in Mass Communication can be opted for with concentrations in Advertising, Communication Studies, International Communication, Journalism or Public Relations.
The program is an in-depth 3 year study wherein students get to learn about all the aspects involved in media and communications. This course prepares students for careers in Advertising, Journalism and Mass Communication. Students can apply this expertise to work in arenas such as newspaper offices, radio and television stations, the World Wide Web, public relations, photojournalism, media practitioners & research and publication design. Graduates of this program also have the opportunity to move into a variety of careers in the media field, including those in advertising, corporate communication, public relations, journalism, and broadcasting.
Students of this course will learn the basic skills required for planning, creating and implementing marketing communication activities. Students have the opportunity to pursue internships and independent projects that allow them to have real world experience in the mass media professions.

Eligibility:

A Standard XII or equivalent degree from any recognized School/College.

Traits well suited for a career in Mass Communication allied fields:

The sphere of mass communication requires a combination of skills and traits. Anyone who is creative, dynamic, and enterprising and has flair to project ideas, thoughts, and observation through different mediums of communication can accommodate themselves comfortably in this industry.
Different areas of expertise ask for different qualities. In general, excellent communication skills, being a good team player, being confident and hardworking will hold you in good stead. One must also possess Decision making abilities, organizational skills and an Ability to interact with and convince people; in the sense that one must be able build a good rapport with people who are an essential part of the network.

Career Prospects:

Diversification in different areas of mass communication is witnessing a steep rise and is expected to thrive further, on account of growing professionalism and advancement in this sector. Computers, especially the advent of Internet has furthermore brought new and challenging opportunities in the Electronic Journalism sector.
Opportunities for placement in diverse fields of mass communication are available in Publishing & Print Journalism houses, Electronic journalism and Broadcasting, Radio and Television companies, Entertainment industry, Media industry, Advertising agencies, Public Relations agencies and Government & private sector Organizations as part of Corporate Communications.

Institutes offering B.A in Mass Communications:

• International School of Media Studies, Noida
  
• Apeejay Institute of Mass Communication, New Delhi
  
• Manav Rachna International University, Faridabad
  
• Guru Gobind Singh Indraprastha University (GGSIPU), New Delhi
  
• Andhra University, Vishakapatnam
  
• Himachal University, Shimla, UP
  
• Indian Institute of Mass Communication, New Delhi
  
• A J K Mass Communication Centre, Jamia Millia Islamia, New Delhi
  
• Manipal Institute of Communication, Manipal
  
• Symbiosis Institute of Mass Communication, Pune
  
• Asian College of Journalism, Queen's Road, Bangalore
  
• Department of Communication and Journalism, University of Poona, Pune
  
• New Delhi YMCA, Centre for Mass Media, New Delhi
  
• Amity School of Journalism and Communication, New Delhi 
  
• Indraprastha College for Women, New Delhi
  
• Delhi University, New Delhi
  
• School of Vocational Studies, New Delhi
  

Remunerations:

As far as remuneration is concerned, it varies from one area of expertise to another. However in every area, it is dependent on the size of the organization, its location combined together with the level of responsibility and experience of the candidate. Students with internship and prior industry experience are preferred over "Fresher" candidates. Students who intern in companies and agencies get a chance to prove their abilities to same organizations that could be their prospective employer. Hence, remuneration is mostly dependent on how well one can prove themselves as an "asset" to the company.