Adverting as an industry:
Advertising is a service industry geared towards the communication of information and ideas to and on behalf of others. It is the main arm of marketing, involved in the communication of information and ideas to and on behalf of others for promoting goods and services in order to optimize sales or levels of awareness. Advertising is not an end in itself but a means to build relationship between the product and the consumer.
Advertising plays a significant role in today's highly competitive world. A career in advertisement is quite glamorous and at the same time challenging with more and more agencies opening up every day. Whether its brands, companies, personalities or even voluntary or religious organizations, all of them use some form of advertising in order to be able to communicate with the target audience. The salary structure in advertising is quite high and if you have the knack for it one can reach the top. It is an ideal profession for a creative individual who can handle work-pressure.
Main areas of work in advertising field:
Advertising is handled by advertising agencies that vary in size and scope. Some large companies have set up separate departments to handle specialized areas like market research, film, video production etc. Advertising serves three basic purposes:
- Sales Promotion: To persuade people to buy a particular product or service.
- Public Relations: To create a positive image of a company.
- Education: To influence social attitude on matters of general concern and inform people about welfare schemes through public interest campaigns initiated by government or private organizations.
- Client Servicing
- Creative Department
- Media Department
- Production
- Television and Film
- Photography
- Market Research
- Exhibition and Event Management
- Promotion and Direct Marketing
Eligibility for most of the advertising postgraduate courses is graduation in any discipline with a minimum of 50 percent marks. Admission to most of these courses is based on an entrance exam and/or interview. Some colleges also offer BA courses in advertising, for which they need students who have cleared class XII.
Advertising Academic Programmes:
Most of the advertising courses are offered at postgraduate level. Courses generally include an overview of communications with and introduction to research methods; an understanding of marketing issues; financial and creative aspects of advertising; public relations; media planning and some technical training in graphics and production.
Students work in groups on practical issues, such as problem solving or campaign development, and are expected to submit a project of their choice for evaluation at the end of the course.
Advertising Institutions:
Many institutions offer a general course in mass communication where advertising is one subject along with public relations and journalism. Postgraduate diploma courses in advertising are offered at a limited number of institutions in India. These include Mudra Institute of Communication (MICA), Ahmadabad; FORE School of Management, New Delhi; and Narsee Monjee Institute of Management Studies (NMIMS), Mumbai.
BA in Advertising Colleges in India
Following is the list of colleges in India with address, eligibility criteria and course duration which provides BA in Advertising degree. Please note that this list of colleges is created dynamically based on the keyword 'BA in Advertising'.
| Degree / Course | College / Institute | State | Eligibility | Course Duration |
| BA in Advertising | Nizam College, Gunfoundry, Hyderabad | Andhra Pradesh | Class XII | 3 years |
| BA in Advertising | Government College for Women, Begumpet, Hyderabad | Andhra Pradesh | Class XII | 3 years |
| BA in Advertising | Loyola Academy College, Alwal, Secunderabad | Andhra Pradesh | Class XII | 3 years |
| BA in Advertising | Kakatiya University, Vidyaranyapuri, Warangal - 506009 | Andhra Pradesh | Class XII | 3 years |
| BA in Advertising | JB College, Jorhat, Dibrugarh University | Assam | Class XII | 3 years |
| BA in Advertising | Gaya College, Gaya | Bihar | Class XII | 3 years |
| BA in Advertising | Patna Women's College, Bayley Road, Patna | Bihar | Class XII | 3 years |
| BA in Advertising | N.B. gurbachan Singh Memorial college, Sohna, Gurgaon | Haryana | Class XII | 3 years |
| BA in Advertising | BVV Basaveshware Commerce College, Bagalkot, | Karnataka | Class XII | 3 years |
| BA in Advertising | Kerala Varma College, University of Calicut,n Trichur | Kerala | Class XII | 3 years |
| BA in Advertising | MLB Arts and Commerce Autonomous College, Rani Durgavati Vishwavidhalaya, Gwalior | Madhya Pradesh | Class XII | 3 years |
| BA in Advertising | Government Autonomous MKB Arts and Commerce College for Women, Rani Durgavati Vishwavidhalaya, Jabalpur | Madhya Pradesh | Class XII | 3 years |
| BA in Advertising | Government Mahakoshal Arts and Commerce Autonomous College, Jiwaji University, Jabalpur | Madhya Pradesh | Class XII | 3 years |
| BA in Advertising | Department of Communication Journalism, Gokhale Education Society, Nashik | Maharashtra | Class XII | 3 years |
| BA in Advertising | Siddharth College of Arts and Science, Mumbai University, Anand Bhavan, Dadabhai Naoroji Road, Mumbai 400001 | Maharashtra | Class XII | 3 years |
| BA in Advertising | Somaiya College of Arts, Mumbai University, charni Road, Near Bhartiya Vidya Bhavan, Mumbai | Maharashtra | Class XII | 3 years |
| BA in Advertising | Jai Hindi College of Arts and JT Lalwani College of Commerce, Mumbai | Maharashtra | Class XII | 3 years |
| BA in Advertising | Anand Bhawan, DadabhaiNaoroji Road, Mumbai | Maharashtra | Class XII | 3 years |
| BA in Advertising | Smt. MMP Shah College of Arts and Commerce, Mumbai | Maharashtra | Class XII | 3 years |
| BA in Advertising | Manipur University, Canchipur, Imphal | Manipur | Class XII | 3 years |
| BA in Advertising | Jamia Mallia Islamia, Jamia Nagar, New Delhi 110025 | Delhi | Class XII | 3 years |
| BA in Advertising | Kamala Nehru college (South Campus), University of Delhi, New Delhi | Delhi | Class XII | 3 years |
| BA in Advertising | Janaki Devi Mahavidyalya, University of Delhi, New Delhi | Delhi | Class XII | 3 years |
| BA in Advertising | Kalindi College, University of Delhi, New Delhi | Delhi | Class XII | 3 years |
| BA in Advertising | Vivekanand College, University of Delhi, New Delhi | Delhi | Class XII | 3 years |
| BA in Advertising | Delhi College of Arts and Commerce, New Delhi | Delhi | Class XII | 3 years |
| BA in Advertising | GGDSD college, Punjab University, Chandigarh | Punjab | Class XII | 3 years |
| BA in Advertising | Vinodini Mahavidyala, Khetri | Rajasthan | Class XII | 3 years |
| BA in Advertising | Vivekananda College, Tiruvendakam West, Madurai Kamaraj University | Tamil Nadu | Class XII | 3 years |
| BA in Advertising | PSG College of Arts and Science, Bharathiar University, Coimbatore | Tamil Nadu | Class XII | 3 years |
| BA in Advertising | Ethiraj College for Women, University of Chennai, Chennai | Tamil Nadu | Class XII | 3 years |
| BA in Advertising | Chennai Christian college, Chennai | Tamil Nadu | Class XII | 3 years |
| BA in Advertising | Bareilly College, Rohilkhand University, Bareilly | Uttar Pradesh | Class XII | 3 years |
| BA in Advertising | Cooch Behar College, Kalighat Road, Cooch Vihar, University of North Bengal | West Bengal | Class XII | 3 years |
| BA in Advertising | Acharya Prafulla Chandra College, 24 Parganas (north), Kolkata | West Bengal | Class XII | 3 years |
| BA in Advertising | Gokhale Memorial Girls College, University of Kolkata, Kolkata | West Bengal | Class XII | 3 years |
Please note that the list of BA in advertising degree colleges in India above is correct from our best knowledge. If you see any error in BA in Advertising degree or the address of the college or institute, please do let us know. This list is provided only for personal use.
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